SEO
Tools Used:
Ahrefs
Google Keyword Planner
Raven SEO Tools
Moz
Google Analytics
Google Search Console
Yoast SEO
Metrics I Focus On:
Organic Traffic
Keyword Rankings
Bounce Rate
Click Through Rate
Pages per Session
Backlinks & Reffering Domains
Conversion Rate
Strategy:
Developing long and short-term strategies for SEO that can move the needle for the overall content marketing efforts
Identifying high-impact keywords that align with goals and resonate with target audiences.
Continuous monitoring of key metrics, such as organic traffic growth, keyword rankings, and user engagement, to fine-tune and adapt my strategies for maximum impact.
Cross-Channel Synergy:
By aligning SEO efforts with the whole content marketing ecosystem I create a unified and cohesive content marketing strategy.
SEO-driven keyword research informs content creation, ensuring that blog posts, website pages, and social media content resonate with the target audience and align with search intent.
By integrating SEO elements into email campaigns and lead generation initiatives, I generate qualified leads and nurture valuable customer relationships.