Email Marketing

Tools Used:

• Klaviyo

• ActiveCampaign

• HubSpot

• Constant Contact

• ConvertKit

• Mailchimp

Metrics I Focus On:

• Open Rate

• Click Through Rate

• List Growth Rate

• Conversion Rate

• Email Response Rate

Strategy:

• Nurture & build relationships with customers through engaging and personalized copy

• Use conversion-optimized automations to bring users on a journey with the brand.

• Using strategic segmentation to nurture & increase conversion at different stages of the funnel

Cross-Channel Synergy:

• Aligning email strategies with the entire marketing scope. This means syncing everything from SEO, advertising, social media, and blogging, to achieve the best results.

• Using email as a pillar for customer lifecycle marketing and applying insights across channels